How well can your HR systems paint a vivid picture about the person behind the professional? Truth be told, not very well! Remember the analytics firm that allegedly influenced election results for a superpower? They did it largely through fun to fill quizzes on facebook. And here we are, spending hours and millions on analytics and action planning based on people data that is increasingly becoming irrelevant and was always marred by idiosyncratic rater bias! - Gaurav Chaubey, Director - Organisation Design and Strategy Execution, Grant Thornton India